As the whole world revolves around upon a single phone screen these days, it becomes somewhat mandatory to stay up-to-date with the advancement, and else, one is nowhere to be seen in the rat race. E-Commerce and social media is the epitome of these developments, and have given us clear-cut pathways to travel around with newer people and experiences every day through simple social networks and web interfaces.
I believe that no business can flourish without exposure and feedbacks. It is evident to stay connected and updated about what all goes on in your vicinity in order to strategise a business module. Thus, contacting new people every day, understanding their concerns, analysing their techniques and patterns through various user interfaces, are paramount in order to increase the footfall and commercial circles. That, by all means requires a lot of field interactions and social up fronting altogether.
In a corporate field, procuring knowledge about contemporary personnel and potential customers is a major concern. Now since, every other thing has shifted from paper to screens; our work becomes a wide lot easier with everything available online. Social networking has brought umpteen miles into lucid chat stations. This consequently stimulates the overall procedure of contacting and improving upon any public relation.
Social media plays a crucial role in helping E-Commerce sites to establish a strong web presence, driving more traffic and generating leads by creating an interactive user interfacing front. Having a well-structured social media strategy in proper implementation is essential for growth and development of any E-Commerce business or venture.
Studies prove that around 93% of customers prefer social media for information and exposure in order to buy stuff. Whereas, an odd 90% trust recommendations made by different previous customers while purchasing anything for themselves. It can be said that social media is surely gaining popularity, and avoiding it is no longer an option, if you wish to compete and win online.
Basic Organisation
Any E-Commerce website is considered successful only if it has the potential to drive traffic. However, attracting potential customers to your website is not as easy as it may seem. Attaining sustained success requires lot more than just tactics. It requires effective social media marketing strategy that takes into consideration:
- Setting benchmarks and realistic goals.
- Defining what success would mean for your E-Commerce business.
- Being as precise and detailed with figures.
- Mark out the amount of traffic you wish to drive to your website with the help of social media.
- Decide upon the number of followers you want to achieve.
- Preferable visitor to conversions ratio.
- Clear out the type and number of posts you would require for attaining the desired engagement.
- Define the expected level of audience growth to sales ratio.
Constant interactions on current topics and a presence on online front is very important. According to Hub-Spot’s 2015 social media benchmarks report, organizations pertaining to the E-Commerce industry, publish 6.02 posts every week and have 11.4 interactions per post on an average.
There go a few more deciding factors when you organize your E-Commerce stores. A few of them are:
- Designing a social media presence: It is primarily important to drive people to your site and generate footfall. That requires marketing strategies over the web and analysis of marketplace. Strategic planning in order to publicise through social media is a step to look out for.
- Understanding customer’s content requirements: You must have a clear understanding of what your customers want, before you actually begin posting content to meet those needs. Get more insights about what your customers want and monitor customer interactions on social media platforms.
- Leverage the power of data: With the help of web analytics you can derive insights about customer behavior, source of social media traffic, content receiving maximum views and much more. This information can be used to publish content at a suitable time so as to receive maximum engagement on each platform. Prior to creating a social media strategy, make sure to look back and review your social media performance history, so as to come up with an effective social media strategy.
- Share, do not sell: Agreed, most customers end up purchasing a product after being influenced by some post on any of these social media platforms. However, remember that most customers do not visit a social media platform with the intention of buying a product. Social media marketing is for interacting with your customers and building relationships, selling should never be made the priority. It is always wise to share information that your potential customers would like to know about and eventually building trust before trying to convince them to buy a product.
- Track your progress: Merely having a social media strategy won’t be enough, it is important to track your progress and take corrective actions wherever necessary. As trends change, so should your social media strategy.
So before you kick off your networking shoes at the social pool, please make sure that you are aware of the best marketing tactics worth doing today. If you are looking for some help to boost engagement and take your interaction and shares from average to excellent, please visit us at www.yberryinfosystem.com for any further assistance and information.
